Havaianas Make Your Own.

A fully responsive customisation tool that allows for the personalisation and purchase of a pair of thongs.
Havaianas | customisation tool on mobile | Devotion

The background.

The challenge.

The solution.

The results.

10,000+ custom pairs sold in the first month after launch.

191% increase in the online average order value.
35% of all online sales.
3.5 minutes per session average user time.
Data shows 3-months post launch of the MYO tool.
Havaianas | Make Your Own Havianas customisation tool on desktop, tablet and mobile | Devotion
Havaianas | Victoria Beckham Instagram post of daughter Harper's customised Havianas | Devotion
Havaianas | Make Your Own Havianas customisation tool on tablet | Devotion
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