Havaianas | customisation tool on mobile | Devotion
10k+ sales in the first month.
191% increase in average order value.
3.5 min per session.

A fully responsive customisation tool that allows for the personalisation and purchase of a pair of thongs.

Havaianas Make Your Own.

The challenge.

The solution.

Services performed:

  • UX research and design
  • UI design
  • Technical consulting, architecture and development
  • Transformation strategy
  • UX strategy

The results.

Data shows 3-months post launch of the MYO tool.
10,000+ custom pairs sold in the first month after launch.
191% increase in the online average order value.
35% of all online sales.
3.5 minutes per session average user time.
Havaianas | Make Your Own Havianas customisation tool on desktop, tablet and mobile | Devotion
Havaianas | Victoria Beckham Instagram post of daughter Harper's customised Havianas | Devotion
Havaianas | Make Your Own Havianas customisation tool on tablet | Devotion
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