Yellow Brick Road | website homepage on mobile and laptop | Devotion
37% increase in average monthly leads.
20% increase in ‘organic’ leads.
#1 ranking in Google for local branch pages.

A fully customisable lead generation and marketing platform for one of Australia’s leading financial challenger brands.

Yellow Brick Road.

The challenge.

The solution.

Services performed:

  • UX research and design
  • UI design
  • Technical consulting, architecture and development
  • Content creation
  • Ongoing support and performance optimisation
  • Transformation strategy
  • UX strategy
  • Content strategy
  • Data strategy
  • SEO strategy
  • Growth strategy

The results.

All statistics averaged since launch (mid 2014) to Dec 2017.
37% increase in average monthly leads.
20% increase in ‘organic’ leads.
25% reduction in bounce rate.
#1 ranking in Google for local branch pages.
Yellow Brick Road | responsive website homepage displayed on desktop, tablet and mobile | Devotion
Yellow Brick Road | local branch page on laptop | Devotion
Yellow Brick Road | Yellow Brick Road website navigation options | Devotion
Yellow Brick Road | competition page on tablet and mobile | Devotion
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