![RMBL | website home page displayed on an Apple iPad | Devotion](https://assets-au-01.kc-usercontent.com:443/fbb47826-c8ea-0217-55d4-9e4d47596d5a/7f73489f-7d29-42bf-952b-d1f8e726662b/devotion_rmbl_hero.jpg?auto=format)
A reimagining of RMBL's digital user experience and a platform migration to Storyblok.
RMBL
The challenge.
![RMBL | Responsive website homepage on laptop and smartphone | Devotion](https://assets-au-01.kc-usercontent.com:443/fbb47826-c8ea-0217-55d4-9e4d47596d5a/54fea0b8-dde9-4fb9-8c8d-adc419bb36b3/devotion_rmbl_gallery1.jpg?auto=format)
The solution.
Services performed:
- UX research and design
- UI design
- Technical architecture and development
- Storyblok development
- Ongoing support and performance optimisation
Learn more in:
The results.
Data compares Aug 23 (UA data) to Nov 23 (GA4 data).
25% increase in total users.
17% increase in new users.
25% increase in sessions.
16% increase in bounce rate.
![RMBL | Responsive website homepage on tablet | Devotion](https://assets-au-01.kc-usercontent.com:443/fbb47826-c8ea-0217-55d4-9e4d47596d5a/dd79870a-5632-4290-928c-c64acc46151c/devotion_rmbl_gallery2.jpg?auto=format)
![RMBL | Website homepage shown on three smartphones | Devotion](https://assets-au-01.kc-usercontent.com:443/fbb47826-c8ea-0217-55d4-9e4d47596d5a/e213f1df-7aa9-49a6-9452-5181c73fc3e0/devotion_rmbl_gallery3.jpg?auto=format)
![RMBL | Responsive website article shown on two tablets | Devotion](https://assets-au-01.kc-usercontent.com:443/fbb47826-c8ea-0217-55d4-9e4d47596d5a/4ecf4fe3-10b2-4880-9617-0145028b5b9c/devotion_rmbl_gallery4.jpg?auto=format)
![RMBL | Responsive website news article shown on a tablet | Devotion](https://assets-au-01.kc-usercontent.com:443/fbb47826-c8ea-0217-55d4-9e4d47596d5a/e2ee2780-b691-4d67-8957-82df072fc430/devotion_rmbl_gallery5.jpg?auto=format)