M&M's - Mars.

A ‘world first’ appearance by M&M’s 'Red' & 'Yellow' characters in Melbourne’s Federation Square.

The background.

The challenge.

The solution.

The results.

31,000 people witnessed the activation.

Over 500,000 views on YouTube.
7,000 samples distributed.
A world-first for 'Red' and 'Yellow' coming to life.
Data is from the single day activation and Youtube views are cumulative to date.
M&M's | children interacting with the M&M augmented reality display in Melbourne's Federation Square | Devotion
M&M's | M&M's augmented reality display in Melbourne's Federation Square | Devotion
M&M's | M&M's augmented reality display in Melbourne's Federation Square | Devotion
M&M's | M&M's marketing display in Melbourne's Federation Square | Devotion
M&M's | M&M's augmented reality display in Melbourne's Federation Square at night | Devotion
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