Fussy Cat.

A search-led marketing program driving website visitation and in-store purchase
Fussy Cat | Google search result for "bast cat food" showing Fussy Cat as first result on a smartphone | Devotion

The background.

The challenge.

The solution.

The results.

351% increase in users.

1,067% increase in unique events for commercial activity.
354% increase in search impressions.
60% of users viewed entire landing page.
Data shows 1 month campaign period (August 2019 – September 2019) as compared to the previous period.
Fussy Cat | Google Search results for "best cat food", "fussy cat food", "fancy feast" and "what's the best canned pet food?" | Devotion
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