Fussy Cat | Google search result for "bast cat food" showing Fussy Cat as first result on a smartphone | Devotion
351% increase in users.
354% increase in search impressions.
60% of viewed entire landing page.

A search-led marketing program driving website visitation and in-store purchase

Fussy Cat.

The challenge.

The solution.

Services performed:

  • UX research and design
  • UI design
  • Technical consulting, architecture and development
  • Ongoing support and performance optimisation
  • Transformation strategy
  • UX strategy
  • Content strategy
  • Data strategy
  • SEO strategy
  • Growth strategy
  • SEO and content marketing
  • Online advertising, including PPC and social
  • Lifecycle marketing

The results.

Data shows 1 month campaign period (August 2019 – September 2019) as compared to the previous period.
351% increase in users.
1,067% increase in unique events for commercial activity.
354% increase in search impressions.
60% of users viewed entire landing page.
Fussy Cat | Google Search results for "best cat food", "fussy cat food", "fancy feast" and "what's the best canned pet food?" | Devotion
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