GPT | Responsive GPT website for Melbourne Central shown on a laptop on a desk | Devotion
16% increase in users.
19% increase in new users.
31% increase in engaged sessions.

Rebuilding 16 retail websites on a unified Xperience by Kentico platform, delivering centralised content management and governance for one of Australia’s largest property groups.

GPT Group

The challenge.

GPT | Responsive GPT website for Macquarie Centre shown on an iPad and smartphone | Devotion

The solution.

Services performed:

  • UX research and design
  • UI design
  • Technical architecture
  • Xperience by Kentico development
  • Ongoing support and performance optimisation

The results.

Data compares eight months pre-launch (Mar 1 - Oct 31, 2024) with eight months post-launch (Mar 1 - Oct 31, 2025)
16% increase in users.
19% increase in new users.
31% increase in organic sessions.
31% increase in engaged sessions.
18% increase in offer views.
GPT | Responsive GPT website homepages for Karrinyup, Marrickville Metro, and Macquarie Centre shown on three smartphones | Devotion
GPT | GPT website mapping feature for Pacific Fair shown on an iPad and two smartphones | Devotion
GPT | GPT Connect retail platform shown on two iPads | Devotion
GPT | GPT Connect retail platform shown on two iPads alongside each other | Devotion
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