Sony.

Can a Koala take a ‘selfie’? A big question that Sony decided to answer.

The background.

The challenge.

The results.

763 million impressions.

1,125 articles.
4.9 million social reach.
Featured segment on the US today show.
New reality stars were born, and the images were broadcast around the world!
New reality stars were born and the images were broadcast around the world!
Sony | The US Today Show instagram post about the Koala Selfie campaign | Devotion
Sony | The Telegraph with the lead story about Koala selfies | Devotion
Sony | One of the cute koala selfies | Devotion
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