![Flip Insurance | Flip Insurance advert shown on a smartphone while browsing Instagram | Devotion](https://assets-au-01.kc-usercontent.com:443/fbb47826-c8ea-0217-55d4-9e4d47596d5a/a13bf0c2-0e53-461d-ae8b-133793df4dbf/devotion_flip_hero.jpg?auto=format)
A lightening-fast PPC campaign and subsequent growth strategy for Flip, a health-tech startup challenging the insurance industry.
Flip Insurance.
The challenge.
![Flip Insurance | Flip Insurance ads in Facebook shown on a series of smartphones | Devotion](https://assets-au-01.kc-usercontent.com:443/fbb47826-c8ea-0217-55d4-9e4d47596d5a/6dd8467b-71b6-42e7-b688-60c6de6bcaf8/devotion_flip_gallery2.jpg?auto=format)
The solution.
Services performed:
- Online advertising, including PPC and social
- Growth strategy
Learn more in:
The results.
Data compares Sep 1, 2021 - Feb 23, 2022 to Mar 9, 2021 - Aug 31, 2021
8,916% increase in conversions.
91% decrease in CPA.
87% decrease in CPM.
![Flip Insurance | Flip Insurance ads in Youtube shown on a series of smartphones | Devotion](https://assets-au-01.kc-usercontent.com:443/fbb47826-c8ea-0217-55d4-9e4d47596d5a/56087b93-6bba-476d-8c5b-39877a49a07e/devotion_flip_gallery1.jpg?auto=format)
![Flip Insurance | Flip Insurance ads in Google shown on a series of smartphones | Devotion](https://assets-au-01.kc-usercontent.com:443/fbb47826-c8ea-0217-55d4-9e4d47596d5a/1e55784f-1eb8-4127-ae0b-2be25d4ea628/devotion_flip_gallery3.jpg?auto=format)