As a Producer at Devotion Digital, you will be tasked with promoting a deeper level of understanding of digital tools, platforms, strategies and technologies throughout the business. You must be passionate about the digital world and the opportunity it presents customers and clients alike.

You’ll love Facebook, but question its relevance to all businesses; you’ll find Microsoft Project powerful but probably draw the line at sexy; you’ll think Twitter is a fabulous two-way communication tool but misunderstood; you’ll love Flickr but accept many people prefer Picassa; you’ll see value in Foursquare but admit it’s probably not for the Australian market (yet); you’ll have an iPad ordered, a crush on Steve Jobs, and hold Larry Page and Sergey Brin as digital pinup boys.

A can-do attitude and a “here’s how we can achieve this” approach is key.

You must have experience in:

• Project vision and scope definition.
• Developing estimates and monitoring budgets based on agreed work and scope change.
• The creation and management of production schedules.
• Resource and traffic management of internal and external resources.
• Wireframe and Information Architecture development for projects large and small.
• Delivering exceptional quality projects.

As a Digital Producer, you will be the glue between all teams – Client Service, Creative and Technical. You will be responsible for delivering projects from inception to completion including scoping, briefing and management of resources, internal and external.

What’s required:

• Exceptional project management skills.
• A creative brain that’s highly analytical at the same time.
• 5+ years of digital project management experience for a well-known agency or client-base.
• A thorough knowledge of project management tools.
• A strong understanding of relevant technologies used in web development, email marketing, online advertising and social media integration.
• An understanding of HTML, JavaScript, Databases and Content Management Systems.
• A thorough and up-to-date understanding of best-practice standards – IAB, W3C, ICANN.
• An ability to write Functional Specification Documents.
• An ability to QA all final deliverables from websites and emails, to ad units and videos.
• A desire to keep abreast of the sector from both a technical and campaign execution point-of-view and turn this awareness/understanding into team education.

You’ll be:

• An exceptional communicator, both written and oral.
• Diplomatic and decisive.
• A fastidious person with a very high level of attention to detail.
• A team player.
• Extremely organised.
• A multitasker who can trouble-shoot on the go.
• Proactive, positive-natured and approachable.

The term:

• Full-time with a three-month trial period.
• An attractive salary package will be offered, dependent on experience to the successful applicant.
  To apply, send your CV and work examples to careers@devotion.com.au

No recruiters please

The Champion family represents the varied needs and wants of key customer segments that typify the AMPCSC retailer’s portfolio. Because they are relevant all day, every day, the characters are the perfect vehicle to communicate seasonal and tactical campaigns for the centres, as well as representing the major retail categories.

The campaign microsite focuses on introducing the family, expanding on their characters through related content, bios and videos to bring the characters to life. Social and community activation will be instigated within the next phase of the campaign, however these online initiatives correlate with offline activity being generated through local press, cinema advertising and in-centre activations.

The tactical sales driving component, will leverage the Family to drive data acquisition with a ‘$50,000 Shop to Win and Fund your Future’ competition, which drives in-centre footfall and fulfilment online.

All competition entries collected through the site populate the existing eCRM.

Checkout the Australian and New Zealand sites now.

The various angels included Mr metro, Mr Adventure, Mr Suit & Tie, Mr Practical, Mr Hipster, Mr Gadget, Miss Chic, Miss Sporty, Miss Practical, Miss Entertainer, Miss Busy and Miss Culture-vulture. Each targeted at a defined audience.

Once a user had partaken in the quiz, and received their angel wings, the option to enter the competition to win a $15,000 prize package and share their personality with friends was given. When done so, their angel image were displayed in places such as their Facebook wall or on their Twitter feed.

The campaign had two specific goals, generate exposure for AMPCSC retailer products and also signup members to the various centre databases. The signups were generated through exposure during the entry process and the products were a main focal point throughout the quiz. A Gift Guide was also created where a user could bypass the quiz if they wished, and just browse products from their particular centre.

Technically, the Flash site was built once, and dynamically served for the various centres inserting their particular products (all content managed) with appropriate branding and links throughout.

While all sites are built on a consistent framework (CMS and eCRM platform), the flexibility offered through controlled style changes and content assets, allows each centre to showcase their own personality. This is key when they are so different; think Pacifc Fair on the Gold Coast, compared to Macquarie Centre in Sydney.

The approach we took to creative was pretty simple; make it clean, contemporary and easy to use. These objectives also had to cater to seasonal campaigns that often have varying styles of creative supplied. It therefore had to reflect the individual centre, but also be flexible enough to cater to third-party visuals.

A raft of new features have also been rolled out, including; an integrated eCRM platform, a ‘Things I love’ voucher cart, social media integration, competitions module, a new Content Management System as well as Centre and Head Office business-oriented workflows. A mobile CSS is also offered for the sites, so people on the go can easily find special offers, contact stores or checkout the latest news and events.

To add value, our customer relationship management strategy, was straight forward; focus on relevancy and deliver key tools to stakeholders to enable efficiencies in management, data capture and lead generation. Our aim is to keep building these relationships with AMPCSC and their customers based solidly on our mantra; Listen, Learn and Act.

Check-out the sites here:

NSW

• Macquarie Centre Shopping Centre
• Warringah Mall Shopping Centre

QLD

• Mount Ommaney Shopping Centre
• Pacific Fair Shopping Centre

VIC

• Knox Shopping Centre

WA

• Garden City Shopping Centre
• Karrinyup Shopping Centre

You can also read about Devotion’s appointment to the AMPCSC project here.

Read more about it in our case study or see what AdNews had to say:

AMP launches brand campaign

Story by: AdNews – 15 january 2010

SYDNEY: AMP Capital Shopping Centres will tomorrow (21 January) launch a brand campaign centred around a TV soap-style typical family.

The campaign, created by brand and retail agency Brand Marque, introduces “The Champion Family”, who represent each AMP Capital Shopping Centres customer segments.

AMP Capital Shopping Centres head of marketing & communication Stuart Langeveldt said the company needed to relate to its customers on a more emotive level.

“Essentially, many of our brand characteristics will be personified through the Champion Family, who are people, just like us,” Langeveldt said.

A series of commercials shown initially in cinemas will launch tomorrow (21 January) and be supported by outdoor, transit, online and in-centre advertising.

In 2009, AMP Capital Shopping Centres customers spent over $6 billion across the 39 centres in over 3,000 retailers throughout Australia and New Zealand.

Tankworks was established in 1934 and has been operating continually since this date, manufacturing and installing quality, long-lasting water tanks and accessories.

The results of our hard work should be evident soon, so stay tuned.

Today, those seven websites launched with a raft of new features, including an integrated eCRM platform, a ‘Things I love’ voucher cart, social media integration, competitions module, a new Content Management System as well as Centre and Head Office business-oriented workflows.

Check-out the sites here:

NSW

• Macquarie Centre Shopping Centre
• Warringah Mall Shopping Centre

QLD

• Mount Ommaney Shopping Centre
• Pacific Fair Shopping Centre

VIC

• Knox Shopping Centre

WA

• Garden City Shopping Centre
• Karrinyup Shopping Centre

The 2009 winner of Ukraine’s Got Talent, Kseniya Simonova, brings the audience first to tears, and then to their feet with her sand animation that depicts Germany’s invasion of Ukraine during WWII. The animation is performed on a giant lightbox in front of a live audience and there’s even an orchestral version of Metallica’s “Nothing Else Matters” to enjoy.

The wonderful folk at Coopers have recently introduced a full-flavoured Pilsner into their stable of fantastic beers – Coopers 62 Pilsner.

According to Coopers, it’s a classic Bohemian-style Pilsner packed with individuality, that’s targeted at beer drinkers who know what quality is and what it tastes like. In essence, a ‘perfectly individual Pilsner for the perfectly individual drinker’.

It’s this promise that leads to the fantastic advertising that’s in abundance throughout Sydney at present. Alongside the bus shelter ads and posters, sits a brilliant website where users create, through a very smart and easy to use quiz, their own profile which in their words “contributes a bit of yourself to the brand”.

Build your profile, go into the running to win DNA art (created from your own DNA), save the profile to your phone and use it to grab free beer – doesn’t get much better!

Nice interactivity, smooth animation, good social integration and a smart mobile offering make this a pretty cool site.

Key role responsibilities:

• Front-end technical implementation of creative concepts
• Cutting-up page designs in accordance with CSS development
• Implement creative concepts across multiple browser platforms adhering to web standards
• Estimation of project requirements and timeframes
• Be up-to-date with the latest trends in web development, accessibility and SEO

What’s required:

• 3 – 5 years commercial experience in front-end web development
• Exceptional CSS skills – ability to hand-code HTML, CSS, DHTML and JavaScript
• Ability to implement Ajax and other emerging technologies
• Actionscript skills and best practice implementation
• Strong knowledge of W3C web standards – XHTML, CSS 2.x and accepted best practices
• Experience translating creative concepts and design templates into flexible code templates
• Ability to develop cross-browser/platform compatible solutions (IE, Firefox, Safari, Chrome etc.)
• Graphic optimisation and cutup skills e.g. Photoshop
• Knowledge of best practice for SEO
• Exceptional attention to detail and dedication to quality
• Willingness to innovate – take initiative on projects, external and internal
• Handle delegation and work within the creative team
• Respond positively to changing priorities and client requests
• Inspire and get inspired by the digital space

Highly considered:

• Experience working with CMS systems and integration to them
• Wordpress experience
• An understanding and ability to implement iPhone apps

The term:

• Full-time with a three-month trial period.
• An attractive salary package will be offered, dependent on experience to the successful candidate.
  To apply, send your CV and links of websites and/or flat graphics designed and/or produced by you to careers@devotion.com.au