The new Samsung Jet microsite delivers a fantastic experience without consuming the viewer for vast amounts of time. Choose a 60 second highlight film or scale it back to 30 or even 15 seconds for those in a hurry. Nice little things such as a visual quiz and big, almost touch-screen like feature buttons make everything quick and easy.

You’d have to hope the online experience is just a teaser to that of the mobile.

Another car customiser I here you say… well yes and no.

The Ford 2010 Mustang website is one that’s a little different thanks to the fantastic community aspect to the creation process. Not only can you pimp out the car in beautiful detail, you can do so with a bunch of random users or friends in real time. Get chatting, take control and see what you can achieve as part of a team.

The process is intuitive, fast (once you’re through the initial loader) and gorgeously detailed. I’m no car nut, but the realism and attention to detail had me adding burnout marks to the bitumen and puffs of smoke to the back tyres.

The expected functionality still exists such as downloading the images to your desktop and shooting them off to friends, but the community build, the rating aspect and photo-realistic design makes this a clear winner.

The folks from Lessrain have just launched the Red Bull Soapbox Racer game which imitates their now famous, global soapbox competition. Build a car, challenge a friend, create a track – it’s all here.

The site has been built using Flash Papervision and delivers a creative, entertaining and slightly wacky experience. I got lost for ages in the detail, exploring other peoples creations and being genuinely entertained. It’s been a while between good quality games like this, so make sure you enjoy it.