The wonderful folk at Coopers have recently introduced a full-flavoured Pilsner into their stable of fantastic beers – Coopers 62 Pilsner.

According to Coopers, it’s a classic Bohemian-style Pilsner packed with individuality, that’s targeted at beer drinkers who know what quality is and what it tastes like. In essence, a ‘perfectly individual Pilsner for the perfectly individual drinker’.

It’s this promise that leads to the fantastic advertising that’s in abundance throughout Sydney at present. Alongside the bus shelter ads and posters, sits a brilliant website where users create, through a very smart and easy to use quiz, their own profile which in their words “contributes a bit of yourself to the brand”.

Build your profile, go into the running to win DNA art (created from your own DNA), save the profile to your phone and use it to grab free beer – doesn’t get much better!

Nice interactivity, smooth animation, good social integration and a smart mobile offering make this a pretty cool site.

The RF intent Index is a beautiful visualisation of internet research data covering 500 American adults every quarter. In their words, it’s “an ongoing online research study that provides a comprehensive analysis of the underlying motivations or reasons people go online – their intent.”

While similar data is available from other sources, I found the visual metaphor used to be clear, informative and easy to use. I also liked some of the data such as the fact that more than 3 in 5 Americans (63%) go online to influence others’ opinions or express contrasting or oppositional views.