The RF intent Index is a beautiful visualisation of internet research data covering 500 American adults every quarter. In their words, it’s “an ongoing online research study that provides a comprehensive analysis of the underlying motivations or reasons people go online – their intent.”

While similar data is available from other sources, I found the visual metaphor used to be clear, informative and easy to use. I also liked some of the data such as the fact that more than 3 in 5 Americans (63%) go online to influence others’ opinions or express contrasting or oppositional views.