The MadMen Yourself campaign, developed to launch its’ new season, allows users to create their very own character that would fit right in on Madison Avenue. It’s fun, on brand and easy to use.

The feature that I thought worked really well was the presentation of the last screen where the user has the opportunity to download/use the character they’ve created. Three options are given: firstly, download an avatar for use in popular social apps; secondly, download an image for use as an iPhone background or Facebook profile pic; or lastly, download a large version for a computer desktop.