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	<title>Devotion &#187; Outdoor</title>
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	<description>It&#039;s what we create</description>
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		<title>The Clocks Project</title>
		<link>http://www.devotion.com.au/2009/06/16/the-clocks-project/</link>
		<comments>http://www.devotion.com.au/2009/06/16/the-clocks-project/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 22:18:16 +0000</pubDate>
		<dc:creator>Whitey</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital Signage]]></category>
		<category><![CDATA[Outdoor]]></category>

		<guid isPermaLink="false">http://www.devotion.com.au/?p=40</guid>
		<description><![CDATA[I came across this fabulous outdoor ad campaign in the latest issue of Creative Review. It’s been created by BETC Euro RSCG Paris for Solidarite Sida Afrique (Aids Africa Solidarity Fund).]]></description>
			<content:encoded><![CDATA[<p>I came across this fabulous outdoor ad campaign in the latest issue of <a href="http://www.creativereview.co.uk/home" target="_blank">Creative Review</a>. It’s been created by BETC Euro RSCG Paris for Solidarite Sida Afrique (Aids Africa Solidarity Fund).</p>
<p>Every 12 hours, the 321 clock mechanisms (all 963 hands) align to form the following phrase: “Every 12 hours in Africa, over 2,000 people die of Aids because they have no access to care. Every minute counts. www.solidarite-sida.org.” For the rest of the time, passers-by are simply intrigued by the abstract pattern these moving hands create.</p>
<p><img class="alignleft size-medium wp-image-286" title="clocksproject" src="http://www.devotion.com.au/wp-content/uploads/2009/07/clocksproject-480x348.jpg" alt="clocksproject" width="480" height="348" /></p>
<p>The aim of this unique project is to raise awareness of the difficulties faced by Aids sufferers in Africa, where approximately 1.6 million people die a year. Read a bit more about this project on <a href="http://theinspirationroom.com/daily/2009/every-minute-counts-on-aids-clocks/" target="_blank">The Inspiration Room Daily Blog</a></p>
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