The 2009 winner of Ukraine’s Got Talent, Kseniya Simonova, brings the audience first to tears, and then to their feet with her sand animation that depicts Germany’s invasion of Ukraine during WWII. The animation is performed on a giant lightbox in front of a live audience and there’s even an orchestral version of Metallica’s “Nothing Else Matters” to enjoy.

The wonderful folk at Coopers have recently introduced a full-flavoured Pilsner into their stable of fantastic beers – Coopers 62 Pilsner.

According to Coopers, it’s a classic Bohemian-style Pilsner packed with individuality, that’s targeted at beer drinkers who know what quality is and what it tastes like. In essence, a ‘perfectly individual Pilsner for the perfectly individual drinker’.

It’s this promise that leads to the fantastic advertising that’s in abundance throughout Sydney at present. Alongside the bus shelter ads and posters, sits a brilliant website where users create, through a very smart and easy to use quiz, their own profile which in their words “contributes a bit of yourself to the brand”.

Build your profile, go into the running to win DNA art (created from your own DNA), save the profile to your phone and use it to grab free beer – doesn’t get much better!

Nice interactivity, smooth animation, good social integration and a smart mobile offering make this a pretty cool site.

The MadMen Yourself campaign, developed to launch its’ new season, allows users to create their very own character that would fit right in on Madison Avenue. It’s fun, on brand and easy to use.

The feature that I thought worked really well was the presentation of the last screen where the user has the opportunity to download/use the character they’ve created. Three options are given: firstly, download an avatar for use in popular social apps; secondly, download an image for use as an iPhone background or Facebook profile pic; or lastly, download a large version for a computer desktop.

The new Samsung Jet microsite delivers a fantastic experience without consuming the viewer for vast amounts of time. Choose a 60 second highlight film or scale it back to 30 or even 15 seconds for those in a hurry. Nice little things such as a visual quiz and big, almost touch-screen like feature buttons make everything quick and easy.

You’d have to hope the online experience is just a teaser to that of the mobile.

Another car customiser I here you say… well yes and no.

The Ford 2010 Mustang website is one that’s a little different thanks to the fantastic community aspect to the creation process. Not only can you pimp out the car in beautiful detail, you can do so with a bunch of random users or friends in real time. Get chatting, take control and see what you can achieve as part of a team.

The process is intuitive, fast (once you’re through the initial loader) and gorgeously detailed. I’m no car nut, but the realism and attention to detail had me adding burnout marks to the bitumen and puffs of smoke to the back tyres.

The expected functionality still exists such as downloading the images to your desktop and shooting them off to friends, but the community build, the rating aspect and photo-realistic design makes this a clear winner.

The folks from Lessrain have just launched the Red Bull Soapbox Racer game which imitates their now famous, global soapbox competition. Build a car, challenge a friend, create a track – it’s all here.

The site has been built using Flash Papervision and delivers a creative, entertaining and slightly wacky experience. I got lost for ages in the detail, exploring other peoples creations and being genuinely entertained. It’s been a while between good quality games like this, so make sure you enjoy it.

The RF intent Index is a beautiful visualisation of internet research data covering 500 American adults every quarter. In their words, it’s “an ongoing online research study that provides a comprehensive analysis of the underlying motivations or reasons people go online – their intent.”

While similar data is available from other sources, I found the visual metaphor used to be clear, informative and easy to use. I also liked some of the data such as the fact that more than 3 in 5 Americans (63%) go online to influence others’ opinions or express contrasting or oppositional views.

Every 12 hours, the 321 clock mechanisms (all 963 hands) align to form the following phrase: “Every 12 hours in Africa, over 2,000 people die of Aids because they have no access to care. Every minute counts. www.solidarite-sida.org.” For the rest of the time, passers-by are simply intrigued by the abstract pattern these moving hands create.

The aim of this unique project is to raise awareness of the difficulties faced by Aids sufferers in Africa, where approximately 1.6 million people die a year. Read a bit more about this project on The Inspiration Room Daily Blog