The wonderful folk at Coopers have recently introduced a full-flavoured Pilsner into their stable of fantastic beers – Coopers 62 Pilsner.

According to Coopers, it’s a classic Bohemian-style Pilsner packed with individuality, that’s targeted at beer drinkers who know what quality is and what it tastes like. In essence, a ‘perfectly individual Pilsner for the perfectly individual drinker’.

It’s this promise that leads to the fantastic advertising that’s in abundance throughout Sydney at present. Alongside the bus shelter ads and posters, sits a brilliant website where users create, through a very smart and easy to use quiz, their own profile which in their words “contributes a bit of yourself to the brand”.

Build your profile, go into the running to win DNA art (created from your own DNA), save the profile to your phone and use it to grab free beer – doesn’t get much better!

Nice interactivity, smooth animation, good social integration and a smart mobile offering make this a pretty cool site.

The MadMen Yourself campaign, developed to launch its’ new season, allows users to create their very own character that would fit right in on Madison Avenue. It’s fun, on brand and easy to use.

The feature that I thought worked really well was the presentation of the last screen where the user has the opportunity to download/use the character they’ve created. Three options are given: firstly, download an avatar for use in popular social apps; secondly, download an image for use as an iPhone background or Facebook profile pic; or lastly, download a large version for a computer desktop.

The new Samsung Jet microsite delivers a fantastic experience without consuming the viewer for vast amounts of time. Choose a 60 second highlight film or scale it back to 30 or even 15 seconds for those in a hurry. Nice little things such as a visual quiz and big, almost touch-screen like feature buttons make everything quick and easy.

You’d have to hope the online experience is just a teaser to that of the mobile.