Our work - Flagship Centre Websites
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Redevelop the seven key AMP Capital Shopping Centre websites to better represent their unique personalities and to improve their customer relationship management.
Our Solution
A completely fresh approach was taken to the seven key centre websites, in order to allow the individual centres to shine.
While all sites are built on a consistent framework (CMS and eCRM platform), the flexibility offered through controlled style changes and content assets, allows each centre to showcase their own personality. This is key when they are so different; think Pacifc Fair on the Gold Coast, compared to Macquarie Centre in Sydney.
The approach we took to creative was pretty simple; make it clean, contemporary and easy to use. These objectives also had to cater to seasonal campaigns that often have varying styles of creative supplied. It therefore had to reflect the individual centre, but also be flexible enough to cater to third-party visuals.
A raft of new features have also been rolled out, including; an integrated eCRM platform, a ‘Things I love’ voucher cart, social media integration, competitions module, a new Content Management System as well as Centre and Head Office business-oriented workflows. A mobile CSS is also offered for the sites, so people on the go can easily find special offers, contact stores or checkout the latest news and events.
To add value, our customer relationship management strategy, was straight forward; focus on relevancy and deliver key tools to stakeholders to enable efficiencies in management, data capture and lead generation. Our aim is to keep building these relationships with AMPCSC and their customers based solidly on our mantra; Listen, Learn and Act.
Check-out the sites here:
NSW
QLD
VIC
WA
You can also read about Devotion’s appointment to the AMPCSC project here.
The Results
A simple to use, easily updatable platform, that’s attracting significant amounts of traffic, growing month on month.