Our work - Meet the Family
Sorry, it appers that you do not have the correct version of Adobe Flash player installed or you have javascript disabled.
Please make sure you enable javascript then reload this page. Otherwise, please install click the image below to install Adobe Flash player.
Launch the new AMPCSC Brand, 'The Champion Family’ to Australian and New Zealand audiences and capture competition entries in the ‘$50,000 Fund your Future’ campaign.
Our Solution
The Champion family are at the centre of the AMPCSCs new brand strategy which takes a national approach, rather than the traditional centre specific model. Each member of the family, resonates with a certain demographic, Australia and New Zealand wide.
The Champion family represents the varied needs and wants of key customer segments that typify the AMPCSC retailer’s portfolio. Because they are relevant all day, every day, the characters are the perfect vehicle to communicate seasonal and tactical campaigns for the centres, as well as representing the major retail categories.
The campaign microsite focuses on introducing the family, expanding on their characters through related content, bios and videos to bring the characters to life. Social and community activation will be instigated within the next phase of the campaign, however these online initiatives correlate with offline activity being generated through local press, cinema advertising and in-centre activations.
The tactical sales driving component, will leverage the Family to drive data acquisition with a ‘$50,000 Shop to Win and Fund your Future’ competition, which drives in-centre footfall and fulfilment online.
All competition entries collected through the site populate the existing eCRM.
Checkout the Australian and New Zealand sites now.
The Results
Stay tuned, the campaign has only just begun!