Our work - Christmas Campaign

Our Solution

A campaign titled ‘What Type Of Wings Do You Wear’, which encouraged users to partake in a short, fun quiz that profiled them as a shopper, and entered them in a competition to win a $15,000 prize package. The profile came in the form of an angel, with an associated set of retailer products to match the personality. It just so happens, that these products also made perfect Christmas present.

The various angels included Mr metro, Mr Adventure, Mr Suit & Tie, Mr Practical, Mr Hipster, Mr Gadget, Miss Chic, Miss Sporty, Miss Practical, Miss Entertainer, Miss Busy and Miss Culture-vulture. Each targeted at a defined audience.

Once a user had partaken in the quiz, and received their angel wings, the option to enter the competition to win a $15,000 prize package and share their personality with friends was given. When done so, their angel image were displayed in places such as their Facebook wall or on their Twitter feed.

The campaign had two specific goals, generate exposure for AMPCSC retailer products and also signup members to the various centre databases. The signups were generated through exposure during the entry process and the products were a main focal point throughout the quiz. A Gift Guide was also created where a user could bypass the quiz if they wished, and just browse products from their particular centre.

Technically, the Flash site was built once, and dynamically served for the various centres inserting their particular products (all content managed) with appropriate branding and links throughout.