We’ve just developed a new microsite for AMP Capital Shopping Centres to launch the new AMPCSC Brand, ‘The Champion Family’ to Australian and New Zealand audiences and capture competition entries in the ‘$50,000 Fund your Future’ campaign.
Read more about it in our case study or see what AdNews had to say:
AMP launches brand campaign
Story by: AdNews – 15 january 2010
SYDNEY: AMP Capital Shopping Centres will tomorrow (21 January) launch a brand campaign centred around a TV soap-style typical family.
The campaign, created by brand and retail agency Brand Marque, introduces “The Champion Family”, who represent each AMP Capital Shopping Centres customer segments.
AMP Capital Shopping Centres head of marketing & communication Stuart Langeveldt said the company needed to relate to its customers on a more emotive level.
“Essentially, many of our brand characteristics will be personified through the Champion Family, who are people, just like us,” Langeveldt said.
A series of commercials shown initially in cinemas will launch tomorrow (21 January) and be supported by outdoor, transit, online and in-centre advertising.
In 2009, AMP Capital Shopping Centres customers spent over $6 billion across the 39 centres in over 3,000 retailers throughout Australia and New Zealand.