Our work - Make the green switch
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Develop a strategic online acquisition campaign that drives awareness of Jackgreen Energy and converts traditional energy subscribers into sustainable energy subscribers.
Our Solution
A campaign titled ‘Make the Green Switch’, which focuses on the notion of change and proves how easy and beneficial it is – “signing up for GreenPower is the single best thing you can do to combat climate change.”
The microsite uses a group of current Jackgreen Energy subscribers who talk about their experiences with sustainable energy and the reasons why they ‘made the switch’. From Maroubra Beach Life Savers to primary school teachers and lawyers, each story is different.
The microsite uses video to deliver these stories as well as providing additional fact-finding information around sustainable energy and tools to promote the message (Grow the Movement) via email and popular social networks.
A number of charities and associations have also joined Jackgreen to promote the message, and each new subscriber chooses one charity to recieive a donation on their behalf.
Check it out at www.makethegreenswitch.com.au
The Results
The site looks great, the client is happy, and it's only just launched, so stayed tuned!