Archive for August, 2009

The MadMen Yourself campaign, developed to launch its’ new season, allows users to create their very own character that would fit right in on Madison Avenue. It’s fun, on brand and easy to use. (more…)

Wow – what a cool site. packed with video, 3D animation, unconventional (yet easy to use) nav and fast to load – supposedly just like the phone it’s advertising.

The new Samsung Jet microsite delivers a fantastic experience without consuming the viewer for vast amounts of time. Choose a 60 second highlight film or scale it back to 30 or even 15 seconds for those in a hurry. Nice little things such as a visual quiz and big, almost touch-screen like feature buttons make everything quick and easy.

You’d have to hope the online experience is just a teaser to that of the mobile.

Another car customiser I here you say… well yes and no.

The Ford 2010 Mustang website is one that’s a little different thanks to the fantastic community aspect to the creation process. Not only can you pimp out the car in beautiful detail, you can do so with a bunch of random users or friends in real time. Get chatting, take control and see what you can achieve as part of a team.

The process is intuitive, fast (once you’re through the initial loader) and gorgeously detailed. I’m no car nut, but the realism and attention to detail had me adding burnout marks to the bitumen and puffs of smoke to the back tyres.

The expected functionality still exists such as downloading the images to your desktop and shooting them off to friends, but the community build, the rating aspect and photo-realistic design makes this a clear winner.

The folks from Lessrain have just launched the Red Bull Soapbox Racer game which imitates their now famous, global soapbox competition. Build a car, challenge a friend, create a track – it’s all here.

The site has been built using Flash Papervision and delivers a creative, entertaining and slightly wacky experience. I got lost for ages in the detail, exploring other peoples creations and being genuinely entertained. It’s been a while between good quality games like this, so make sure you enjoy it.

The RF intent Index is a beautiful visualisation of internet research data covering 500 American adults every quarter. In their words, it’s “an ongoing online research study that provides a comprehensive analysis of the underlying motivations or reasons people go online – their intent.”

While similar data is available from other sources, I found the visual metaphor used to be clear, informative and easy to use. I also liked some of the data such as the fact that more than 3 in 5 Americans (63%) go online to influence others’ opinions or express contrasting or oppositional views.

A campaign titled ‘Make the Green Switch’, which focuses on the notion of change and proves how easy and beneficial it is – “signing up for GreenPower is the single best thing you can do to combat climate change.”

The microsite uses a group of current Jackgreen Energy subscribers who talk about their experiences with sustainable energy and the reasons why they ‘made the switch’. From Maroubra Beach Life Savers to primary school teachers and lawyers, each story is different.

The microsite uses video to deliver these stories as well as providing additional fact-finding information around sustainable energy and tools to promote the message (Grow the Movement) via email and popular social networks.

A number of charities and associations have also joined Jackgreen to promote the message, and each new subscriber chooses one charity to recieive a donation on their behalf.

A website that seeks to own the ‘wine’ category with a great depth of content produced by known wine critics and writers as well as the societies own members. The sales focus underpins all aspects of the site driving customers to purchase.

A online shopping journey that mimicks the real experience – stores to browse, maps to explore and redemption vouchers that can be collected to use when there.

A highly customised CMS allows retailers and Sydney Airport Retail staff the ability to update, edit and promote content easily and fast.

A membership database allows the airport to maintain a constant dialogue with customers in relation to store openings, gerneral news and exciting competitions to enter.

A deep, dark and moody website that reflects the complex nature of Clarendon Hills and their internationally recognised wines.

After developing the initial website seven years ago, Clarendon Hills reengaged with Devotion when the desire to sell their products online arose. A simple eCommerce .Net solution has been developed that allows the client to fully maintain the online presence as well as the fulfillment in the back-end.

Plenty of information regarding the winery, the surrounding area, their winemaking process and even recipe ideas has been included to make the purchasing experience a memorable one.