Our work - Harley-Davidson
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To bring the Harley Experience online and drive greater take-up of test rides and reduce drop-off between booking and fulfillment.
Our Solution
Use local iconic video to capture just what it would be like to own and ride a Harley-Davidson. Develop a video-led microsite that delivers the Harley experience first and foremost, and enthuses people to sign-up for a test ride.
Process driven eCRM and call-centre integration allows dialogue to be generated by SMS and email with the rider prior to the day.
Check it out at www.harleytestride.com.au