Our work - Bradford Insulation
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Bradford Insulation, part of the CSR group of companies, needed a lead-generation tool.
Our Solution
An experiential approach to insulation catering to three types of customer; consumers, trade and industry.
Consumers profile their own house in a simulated 3D environment allowing them to input data and see the various implications it has on energy savings. These results can be saved for later use, sent to installers for quotes or printed and taken to a Bradford retailer. The same simulations can be performed in-store using one of Bradford’s touchscreen kiosks.
Trade and industry groups have access to complex data calculators, product installation guides, tech-data sheets as well basic product information. For them, the site also acts as a sales tool, with consumers being driven to them for quotes and installation information.
Check it out at www.bradfordinsulation.com.au
The Results
An increase of 82% for enquiries via the website within the first six weeks of operation.